FOOD INDUSTRY AFTER COVID-19

FOOD INDUSTRY AFTER COVID-19

Covid-19 has affected global economy very badly. Coronavirus pandemic has changed world drastically. Every sector has got affected because of novel disease. Corona Warriors are trying their best to save people in this lockdown,and everyone is waiting for vaccine that will stop this virus. But it will take time and FMCG industries need to start their operations to fulfil upcoming demands. But is it that easy to resume operation after covid-19?? How will be the customer demand? What will be the customers preferences and expectations?

Many people started buying groceries on ecommerce and it is accelerating food-ecommerce. People may shift to other brands if what they preferred is not in stock. People are looking for boosting immune system and more concern about health choices and started investing more in the same. Food Companies are introducing immunity boosting products in the market. Sales of such products has increased.
Covid-19 has severely hit the meat and poultry products demand in the market.Rumours like meat and poultry products are carrier of such viruses got viral on social media. These reflects into sharp decline in the demand. WHO and other regulatory bodies has come up with myths & facts and necessary precautions for the same

Covid-19 has severely hit the meat and poultry products demand in the market.Rumours like meat and poultry products are carrier of such viruses got viral on social media. These reflects into sharp decline in the demand. WHO and other regulatory bodies has come up with myths & facts and necessary precautions for the same.

Demand for long shelf life product has increased. As per the data 13% increases in the sale of instant cup noodles in Japan compared to previous year. As many people are doing work from home craving for snacking has increased. People are becoming health conscious and looking for healthy & nutritious snacking options. There is huge demand for plant-based snacks.

Single use food packaging use rises due to covid-19 and its creating sustainability issue. Packaging industries need to consider this and more research & innovation is needed in the field. Proper hygiene, cleaning are new normal and rules related to food safety will be more stringent. Trust, transparency, integrity is must to deliver safe food to the people. People will demand those things. Many regulatory bodies have prepared guidelines and ensuring to avoid spread of food borne illnesses. 


Industries need to extend their many projects. Market studies which are needed for product development will get extend. Some manufacturers are doing online surveys, collecting the data and getting ready for future. Post Covid atomization in industries will increase as less contact and more efficiency will be on high demand. Artificial intelligence, internet of things, 5G, blockchain technology and digital supply network will play the important role in achieving future challenges.

Supply chain which is key part of any industry is also affected because of covid-19. From Raw material to finish goods everything gets disturbed. Companiesneed to rethink and rebuild global supply chain model for better efficiency. Most big industries are thinking of digital supply chain for better profitability and customer services.

As said opportunity lies in the crisis; industries need to bring more innovations,well prepared and take right measures to fight against this battle. People will look for new things and new normal will be normal in few days.

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